Well, it takes a while for HMD to launch a flagship phone. And even so, there really is nothing special with any of its current flagship segment that is convincing enough to make someone switch. Later this year, the Nokia 8 Sirocco launches in the MWC 2018 in Barcelona. It’s a beautiful device, but when the company’s CPO calls the midrange his favorite rather than the company’s flagship, you know something is amiss. HMD is not yet ready to get involved in the flagship scene.
Since last year, there has been a rumor about Nokia 9 PureView (internal code “Olympic”). But every time a new Nokia phone launches, the device will suddenly go out of the picture. The phone, which rumor has it sports a Penta-lens camera setup, will be one of the most powerful phones ever to come out. If it will ever be realized. But recent reports point out that the Nokia 9 will be behind other flagship phones in terms of performance and innovation. Minus, of course, the “high-risk” camera technology.
According to LoveNokia, the year-old Snapdragon 845 will be powering the device next year when every other brand moves on to the more powerful Snapdragon 855. HMD has done the same with the Nokia 8 Sirocco which became a sales disappointment for the Finnish startup.
To be fair, the Snapdragon 845 is still a very capable processor. But business doesn’t work with what’s “still capable”, more so in the flagship segment. Business works with what is new and powerful. Of course, not everyone will ever care about it.